In today’s fierce and uncertain marketplace, only one thing is certain for businesses around the world; there is no guarantee about their future.
Thousands of new products are launched daily across the globe but only a handful of them get the praise from the buying public. To raise the awareness about a product through apt marketing is what every company needs regardless of their size and industry they target.
Startups and small businesses need more exposure as they don’t have the budget for promoting their products on a lavish scale. They often look to hire a SEO services company to boost their chances of survival in the market. But it’s not a problem that just small players in a particular industry faces. Sometimes big daddies of the business has to make sure that they leave no stone upturned in getting rid of an adverse scenario. Let me give you an example of a classic case that was among the hottest topics this year.
The Classic Case of a PR and Marketing Department not Performing their Duties Well
The debacle of Samsung’s Note 7 last year was a classic case of how to handle a difficult situation and move ahead once the situation is calm again. As soon as the problems surfaced in the batteries of Note 7, the PR department of Samsung must have handled the situation better. In the initial few days, they were reluctant to acknowledge that there was even a real problem looming large and tried to finish off the problem by simply replacing the batteries. It was finally after a month that they made the decision of recalling all the devices worldwide.
As the matter finally ended, there were a lot of issues that Samsung mishandled and their reputation took a hit. Apart from incurring heavy losses after recalling, neutral analysts concluded that Samsung made a mess of the situation. An average person who was not aware of what’s going on felt helpless. Even the social media marketing channels were not up to the mark. These prompted critical changes from the top management of Samsung to make sure incidents like these in the future are better handled.
While Samsung handled the situation badly concerning Galaxy Note 8, they bounced back sharply and got the lion’s share of the market when they launched their latest flagship, the S8 and S8+. Both made sure that Samsung cement their status again as the world’s largest mobile phone maker. The lesson we can learn from this episode is that bad things and decisions are made even by such large conglomerates. It is the aftermath of such situations which make all the difference.
In all probability, a small business/startup would not face this situation on such a large scale. If you are a budding entrepreneur and planning to run a successful business in the future, you need to make sure you are better equipped with all the tools and arsenal to make it happen. The assistance of a prominent and experienced SEO services company is one of the ways through which you can be sure of dealing with adverse situations.
Wearing Multiple Hats to Accomplish a Single Goal
The role of an entrepreneur these days is not limited to just thinking out of the box about a stellar idea through which he can conquer the market. Think of the many scenarios right from finding an idea to executing it and getting all the success. There are huge issues that you need to manage as different aspects of running a business needs to be mastered by a business owner. Taking care of the online marketing and spreading awareness about your product is the key to success.
If you are able to understand the value of time and effort required to complete each task associated to your business, then you will definitely succeed. But this is not an easy task to accomplish. In the start of any business, you are ought to face much hardships and situations that can put you in a difficult position. The image of your company in the minds of the people shouldn’t be compromised and that’s why your complete focus on this aspect can reap you benefits even if you are facing some operational issues.
I hope this blog will serve its purpose well. If you need any clarification and want to give your feedback, please use the comments section below.